Understanding Analytics: How to Measure Your Website’s Performance

You’ve probably heard many people talk about how beneficial your website is to your business. You may have even invested in the site by hiring experts to do their magic and bring in the customers. However, all this effort can seem like a waste if you can’t see their effects. This is where website analytics come in.

Web analytics is the process of collecting and analysing the behaviour of visitors to your website. This information tells you how well your site is performing and how effective any changes are.

There are a lot of web analytics tools out there. Unfortunately, all their valuable information will seem like gibberish without proper knowledge. This article will help with that.

Key Aspects of Your Website to Measure

There is a myriad of key performance indicators (KPIs) or metrics that analytics software keeps tabs on. Trying to understand all might be difficult, so here are a few of the most important:

• Measure your reach and audience: One important aspect of your website to watch is your audience. This can help you determine if your site is growing or getting less popular.

Some good metrics to show this would be your number of visits or sessions and your unique visitors or users. Also, track how many new and returning users your website gets daily.

• Analyse the channels of your traffic: The next aspect is to figure out where your traffic is coming from. This would show which of your advertising strategies is more effective and which still needs work.

Tools like Google Analytics group visitors into categories based on their arrival channels. They also show some other important information about your users that you can use to optimise your marketing strategies.

• Analyse your site’s user engagement: Your user engagement signifies how interested your visitors are in your website. This helps you determine if you’re attracting the wrong demographic to your site.

Your bounce rate (the percentage of users that leave your site without interacting with it) shows this. A bounce rate above 55% means that there’s a problem. Also, take note of your average session times; the longer, the better.

• Measure your conversion rate: Your conversion rate is an essential KPI to track. Now you know the number of visitors your website gets, compare that to the amount of sales you make. How many of your visitors are requesting for quotes, contacting for enquiries, or making purchases?
• Calculate your profits or ROI: Check how many conversions came from your website and calculate your profit. Then, subtract your investments into your website from that amount. Your result shows if you’re making a profit, breaking even, or suffering a loss.

Remember that some investments like SEO need months to take effect, so you’d have to be patient.

Conclusion

A high-performing website is a huge boost to any business. However, you need analytics tools to determine if your site is one of those. These tools are easy to use and display some valuable information.

If your website is falling short, enlisting the efforts of an effective performance marketing agency like Vendo Digital would be beneficial. Let these professionals breathe some life back into your website, and watch all your KPIs rise.