If you’re unsure of what kind of graphics to post on social media, then here’s an intriguing finding that might just help you out. Twitter has shown that posts that have GIFs or videos are likely to get 10x more retweets than static ones.
That’s a massive number! We just can’t overlook the fact that using moving graphics in your content can grow engagement of post to astounding heights.
What’s worth knowing is that the content marketing landscape is changing rapidly. Businesses are trying to get in everything on your social feed just to draw your attention. Messaging holds its own value, but grabbing and holding attention on social media is a real challenge.
And many brands are already struggling to win at it. Now, all budding marketers can make a guess that we need to encapsulate our messaging in a more enticing form of media, to draw the gaze of our viewers.
In this blog, we’ll look at how marketers can elevate their messaging and cut through the clutter on social media with the use of eye-catching, and smooth motion graphics services.
So, if you’re interested in leveling up your content marketing game, then make sure to read on!
Doing these things at the start of the year will put you a step ahead of everyone who is reluctant to try and experiment with something new and more fascinating.
Just make sure to give it a good read!
Motion graphics: Simply defined
Let’s start with a quick definition of motion graphics. Moving or motion graphics are a dynamic combination of graphics and animation, moving in fluidity. Motion graphics comprise pretty much everything. From GIFs to videos, animated infographics, to moving data visualizations, and a lot more you can think of.
Marketers can pique curiosity of viewers with motion graphics
Our attention spans are declining. Yes, there are studies that have argued against this, but the fact remains that we’re bombarded with content in great abundance. The instinct to chase something even more novel keeps releasing our dopamine.
Somehow we tend to enjoy it, but that’s not the positive dopamine at all. We’re having fun at the expense of losing our focus.
And, that’s where concentration has become a problem. Static posts are not likely to pique our curiosity anymore, at least for most of us. It’s not just a problem for the audience, but a big challenge for marketers too.
But, if you use motion graphics for your posts, and invest in creating cool GIFs for your brand content, you can increase your chances of getting more views and engagement. You see, dynamic content is quick to catch more eyeballs than a static post.
Let’s see what else we can do with motion graphics for our next campaign.
Marketers can illustrate concepts using motion graphics
Let’s say you’ve a complex product. It’s barely understood with blogs and webinars. It’s just dull and complicated for your prospects. What should you do to make your presentation more compelling and worth watching?
If you’re a marketer, my recommendation is motion graphics. Use them with an explainer video or just light up your live-action footage with some dynamic, cool and catchy motion graphics.
Interested in getting started with motion graphics for your social content? Read the comprehensive guide on motion graphics price for 2024.
Marketers can repurpose content with motion graphics
Think about posting one piece of content across all channels, and expect good results. Will it work for you? Most probably, it won’t. You see each platform is unique and requires a distinct content strategy to entice the audience, and encourage them to take action.
When you use motion graphics, you can create animated GIFs, and even interactive posts, CTAs that not only invoke a solid response, but can be easily repurposed across multiple channels. You don’t have to create content for each platform right from scratch.
Just create something cool with motion graphics, and repurpose as you go!
In short, motion graphics are easily the remedy for the biggest headache for any marketer: content’s lifespan. Leveraging motion graphics with your creative design and video will certainly increase the lifespan of your content piece.
So, it’s worth the investment.
Wrap up
Motion graphics are everywhere and since the pandemic, brands have started to use them more often in their social posts and website. Undoubtedly, it’s a shift in customer behavior towards e-commerce that has pivoted the growth of motion design and animation in content creation. More importantly, motion graphics themselves are dynamic and brands are leveraging their use in design and presentations to draw attention of viewers. Besides, creative agencies have used motion graphics to tell stories that can’t be told in live-action. Illustration works can be seamless, fancy and really enticing. Moreover, you can use motion graphic GIFs and posts across multiple social channels. So, repurposing content becomes seamless, and content creation is an efficient and cost-savvy process. Last but not least, motion graphics make posts more engaging and shareable. There’s every ounce of possibility that your posts can go viral. Hence, the overall lifespan of a content piece can increase significantly.
Therefore, invest in motion graphics over producing static posts.
